FrontlineIQ CEO and co-founder Ben Rodier joins the Retailgentic podcast for a conversation on what the show calls “physical AI”: AI built for the people who sell face-to-face, on furniture floors, in apparel shops, and at bank branches. Ben is the show’s first guest from outside e-commerce, and the conversation digs into what AI actually changes for in-person sales teams, and what it never should.

In this conversation, Ben covers the “Rule of 30,” why reps who cross roughly 30 AI coaching sessions sell about $2,000 more per week; the “crocodile chart” that finally makes coaching ROI visible; why whispering “say this” in a salesperson’s ear is exactly the wrong idea; and the trust-first sequence FrontlineIQ follows: data, then role-play, then privacy-compliant listening.