Frequently asked questions

Will FrontlineIQ work with the tools we already use?
Yes. We connect directly with CRMs, ERPs, and LMSs via secure APIs; no heavy migrations or disruption. Integration isn’t required to launch or use the platform. You can start immediately with manual performance tracking, then connect your systems later to automate data flow and measure ROI.
How much IT effort is needed?
Minimal. Our team handles setup and guides you through onboarding so you’re up and running quickly. Most organizations start without any integrations; IT involvement can come later if you choose to automate reporting or analytics.
How do managers and reps actually use it day to day?
Managers see AI-driven coaching prompts and insights in their dashboard. Team members use the mobile-friendly app to practice, receive instant feedback, and track progress. Everything works out of the box; no integrations or complex setup required.
What happens after rollout?
We don’t just hand you software; we stay with you. Our customer success team supports adoption, monitors engagement, and ensures long-term impact; helping you decide if and when to connect data for deeper ROI tracking.
How is this different from our existing LMS?
Most LMS platforms deliver content; videos, quizzes, and compliance training. FrontlineIQ delivers coaching. We focus on behavior change, not information transfer. Our AI role-plays, goal management, and performance insights improve how people sell, serve, and communicate; not just what they know.
Will our teams actually use this?
Yes. We see 75–93% voluntary adoption because FrontlineIQ is mobile-first, conversational, and provides immediate value. Team members enjoy practicing in a private, judgment-free way, while managers appreciate structured, repeatable coaching workflows. It fits naturally into daily routines; no extra logins or integrations required.
How long does it take to see results?
Most customers see measurable improvements within 30–60 days. Behavioral changes start immediately; often showing a 2% gain per practice session, and translate into performance lift within the first quarter. You can track results manually or automate ROI measurement later with integrations.
Do we need to integrate with our CRM or POS system?
No. The full AI coaching experience; role-play, goal setting, behavior tracking, and feedback, works without any integrations. Connecting systems like Salesforce, Lightspeed, or your POS is optional and primarily helps automate data collection and link performance results directly to coaching.
What if our managers don’t have time to coach?
That’s exactly why we built the Structured Coaching Platform. AI-generated goal recommendations, a curated behavior library, and automated progress tracking reduce administrative work and help managers focus on the right conversations in less time.
Can we customize the AI scenarios to reflect our brand or industry?
Absolutely. We work with your team to create branded scenarios, personas, and scoring frameworks. Whether you’re selling services, vehicles, or financial products, FrontlineIQ adapts to your messaging, objections, and sales process; no integration required.
How do you measure ROI?
You can start with built-in engagement and coaching metrics; no integrations needed. For deeper insights, optional data connections to your CRM or POS link coaching activity directly to performance outcomes like conversion, attachment rate, or sales lift.
Is FrontlineIQ just for retail, or can it be used elsewhere?
FrontlineIQ is designed for any frontline or customer-facing team; whether in retail, hospitality, finance, automotive, telecom, healthcare, or field sales. We tailor scenarios and KPIs to your business model and industry.
What’s the implementation timeline?
Typical deployment takes 4–8 weeks:

Weeks 1–2: Kickoff, setup, and onboarding (no integration required)

Weeks 3–4: Scenario and behavior customization

Weeks 5–6: Pilot launch in one or two teams or regions

Weeks 7–8: Iterate on feedback and scale organization-wide
Integrations can be added later once your team is comfortable with the platform.
What if our teams use personal devices instead of company hardware?
That’s perfectly fine. FrontlineIQ is a Progressive Web App (PWA), which runs on any smartphone, tablet, or desktop without installation. It’s compatible with iOS, Android, and desktop browsers, and supports offline access where connectivity is limited.
How does AI access the conversations my team is having with customers?
When conversational mode is enabled in the app or through a supported device, the system securely processes voice interactions in real time to identify patterns, key behaviors, and coaching opportunities. AI analyzes tone, pacing, and communication behaviors; not personal information, to generate actionable coaching insights.
What legal and privacy considerations should we keep in mind?
Privacy and consent rules vary by region, but FrontlineIQ is designed to help you stay compliant everywhere you operate.

United States: Only 11 states require both parties to consent before a conversation can be analyzed: California, Connecticut, Delaware, Florida, Illinois, Maryland, Massachusetts, Montana, Nevada, New Hampshire, and Pennsylvania. All other states follow one-party consent, meaning a team member’s approval is sufficient.

Canada: Most provinces; including Ontario, Quebec, Alberta, and British Columbia, follow one-party consent, provided participants are informed and the purpose is reasonable under privacy law.

European Union / United Kingdom: Under the GDPR and UK GDPR, processing conversational or performance data must be based on a lawful basis such as legitimate interest or explicit consent. Organizations must ensure transparency, data minimization, and the right for individuals to access or delete their data. FrontlineIQ provides consent templates, data retention controls, and redaction tools to support compliance.

Asia-Pacific: Privacy frameworks such as Singapore’s PDPA, Hong Kong’s PDPO, and Japan’s APPI generally require organizations to obtain consent before collecting or processing personal data and to clearly state the purpose of use. FrontlineIQ’s system can be configured to provide verbal or digital consent prompts and to store only non-identifiable data where required.

Across all regions, FrontlineIQ follows strict data encryption, access control, and redaction standards to protect sensitive information. We also provide best-practice guidance and configuration support during onboarding to help each customer comply with local laws.
What devices are recommended for capturing audio input?
FrontlineIQ works with virtually any device. You can use a mobile phone, tablet, or desktop computer microphone to capture conversational data. The platform can also connect to a wide range of audio sources, including wearable smart devices, microphones, cameras, or earpieces used by sales teams in the field. For more information or guidance on recommended hardware setups, please contact our team to discuss your environment and goals.
Have more questions?

See what our customers say

“Sales associates love FrontlineIQ because they can quickly see their commissions and exactly which skills will drive their results. It’s easy to use, intuitive, and something they actually enjoy logging into every single day.”
Mark Westman
Sr. Director Business Development
Manager's perspective
"FrontlineIQ is nothing like any coaching tool I’ve ever used before. It’s been really great, especially for our newer sales professionals to be able to elevate their performance very quickly."
Derek East
Sr Director Business Development
The Dufresne Spencer Group
“This is a complete game changer”
Jory Solomon
Director Training & Development
“With FrontlineIQ, reps can practice their craft anytime;  even on a Tuesday at 2 o’clock when the floor is quiet.”
Jim Mather
VP of Sales
“We wanted a platform that could identify gaps and guide coaching. That’s exactly what FrontlineIQ does. It shows how even small improvements can unlock big opportunities.”
Mark Dufresne
CEO, The Dufresne Group
How Ashley Transformed Sales Coaching with FrontlineIQ
Executive's perspective
"Before FrontlineIQ, coaching cut corners. Now it’s structured, fact-based, and better for everybody."
Kevin Hook
President, Ashley Canada