#1 Core product feature

AI skill development

Meet “Theo”, FrontlineIQ’s AI sales coach that turns everyday conversations into real skill growth and measurable performance.
the coaching gap

Most sales training does not stick; without reinforcement, salespeople forget 70% within 24 hours, leaving frontline teams unprepared to apply what they’ve learned where it matters most - when talking to customers.

the fix for the frontline

FrontlineIQ’s AI coaching platform makes learning stick; combining conversation coaching with AI-powered role-playing so every team can practice, perform, and improve at scale.

How it works

Step-by-step progression of use case

Step 1

Capture a conversation or select role play scenarios

Choose a scenario from your company’s sales process; like “Upselling with Low Monthly Payments”, or capture your customer interaction. Your AI coach, Theo adapts instantly, whether it’s in practice mode or post-sale coaching mode.
Mobile app screen titled Practice with options to select selling scenario and customer persona, plus a Start Role-Play button.
Step 2

Engage with Theo

In Conversation Mode, Theo reviews your customer interactions to assess how sales teams build rapport, handle objections, and close the sale, according to your Company’s established sales process.

In Role-Play Mode, Theo acts as your customer; responding naturally, hesitating, or pushing back just like a real person.
Smartphone screen showing a voice transcription app with a conversation between Customer and Mira, featuring playback controls at the bottom.
Step 3

Get instant coaching

After each session; practice or real, Theo scores performance against your sales process and flags opportunities using your terms, tone, and priorities; so feedback is specific, on-brand, and immediately actionable.
Smartphone screen showing a summary score of 7 out of 10 with feedback on good job areas including financing, payment framing, and objection handling, and buttons for Start Over and Finish Session.
Step 4

Track and search your progress

Every conversation becomes part of a searchable coaching library. Sales teams can search transcripts, clips, or audio by topic, keyword, or skill area; like price objection, rapport, or financing close.

Practice like a pro athlete before game-day and learn how top performers handle similar moments and replay their conversations for insight.
Mobile screen showing session history with multiple sessions listed by date, each with time, duration of 22 minutes 59 seconds, score 7 out of 10, and session titles 'Upselling with Low Monthly Pay...' by 'Jennifer & Nick – Multi-Room S...'.

Core capabilities

Feature 1

Voice-based, mobile-first experience

FrontlineIQ fits real-life sales environments. Teams can coach anytime using a phone, tablet, or headset. With consent, Theo captures and analyzes conversations from any device, adapting seamlessly between role-play and real-world coaching.
Feature 2

Customizable personas & scenarios

In Role-Play Mode, Theo simulates real customer types using your actual catalog, objections, and selling framework; keeping training authentic and consistent with your brand voice.
Feature 3

Brand-aware conversation scorecards

FrontlineIQ trains a private AI model for each customer, coaching and scoring against your exact sales process; not a generic framework. COnfigurable evaluation criteria, based on your brand's behaviors, and language cues guides Theo’s evaluations, delivering accurate, on-brand coaching that mirrors how your teams actually sell.
Feature 4

Behavioral intelligence & XAI transparency

Powered by FrontlineIQ’s XAI (Explainable AI), every score is transparent. Theo highlights the exact phrases, tone cues, and moments behind each result; all mapped to your sales process. Leaders can audit feedback, adjust weights, and refine the model to stay aligned with brand, compliance, and strategy.
Feature 5

Searchable conversation library

FrontlineIQ automatically indexes every conversation; practice or real, into a searchable coaching library. Conversations are tagged using your Company’s sales process, and training systems so sales teams can:

- Filter conversations by skill, product, or objection type
- Replay top-performing clips
- Learn what top performers say and how they say it
- Theo makes your best conversations findable, coachable, and repeatable.
"FrontlineIQ changed the way we coach because our teams can show up and practice in ways they were never able to before. This is a game changer for us!" 
Jory Solomon
Director of Training & Development, Sleep Country Canada