The AI Platform behind today's most successful sales teams

FrontlineIQ brings structure and accountability to every layer of sales performance; helping teams build skills faster, coach smarter, and turn insights into consistent execution.
How it works
How it works
User interface showing a sales close rate of 12% with tips on pre-handling objections and a role-play scenario, alongside a summary score of 7 out of 10 highlighting good job and improvements sections.

How FrontlineIQ transforms sales?

AI skill development

Sales teams combine real conversation feedback with scalable role-play training, giving them continuous insight into their performance.

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Digital summary card showing score 7 out of 10 with tabs for Good Job and Improvements; Improvements tab is selected with placeholder text under When and What to do sections and a smiling green character on the right.
Structured coaching  

Managers drive accountability with structured goal-setting, scalable training, & progress tracking that turns daily coaching into consistent gains.

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Dashboard showing store performance, goals, and behavior metrics for New York, Los Angeles, Chicago, Phoenix, and San Diego with dollar amounts and percentages.
Performance intelligence

Know who needs to be coached, who deserves to be celebrated, and where your team needs focus; before performance slips.

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Performance at 75%, up 15.5% from last month, with a line graph showing increasing trend from September to November and focus areas of 45% average sale, 35% warranty sales, and 20% close rate.

How it works for different roles

Sales reps
Managers
Step 1

Get coached from real or simulated conversations

Select a scenario, like ‘Upselling with low monthly payments’, or let Theo analyze a real customer interaction.
‍
Theo listens, responds naturally, and provides instant coaching based on what it hears; whether you’re practicing in simulation or improving from real-world conversations.
Step 2

Get instant coaching & learn from best performers

Theo breaks down your conversations; highlighting key moments, scoring your performance, and showing exactly what to say next time.

Search by skill or topic to explore top-performing clips and proven best practices, so you can turn feedback into progress.
Step 3

Track your progress

Watch your sales numbers improve as you master new behaviors. See how role-play practice correlates to real-world results.
Digital interface showing a voice analysis session titled 'Roleplay with Theo' with a microphone button and waveform visualization.
Team performance scores showing Mira 9/10, Heather 8/10, and Vince 7/10 with a summary card highlighting payment language consistency improvements and a score of 3/10.
Step 1

Get coached from real or simulated conversations

Select a scenario, like ‘Upselling with low monthly payments’, or let Theo analyze a real customer interaction.
‍
Theo listens, responds naturally, and provides instant coaching based on what it hears; whether you’re practicing in simulation or improving from real-world conversations.
Digital interface showing a voice analysis session titled 'Roleplay with Theo' with a microphone button and waveform visualization.
Step 2

Get instant coaching & learn from best performers

Theo breaks down your conversations; highlighting key moments, scoring your performance, and showing exactly what to say next time.
Team performance scores showing Mira 9/10, Heather 8/10, and Vince 7/10 with a summary card highlighting payment language consistency improvements and a score of 3/10.
Step 3

Track your progress

Watch your sales numbers improve as you master new behaviors. See how role-play practice correlates to real-world results.
Step 1

Set goals for your team

Managers review FrontlineIQ's AI goal recommendations or create their own goals. Assign behavior prompts from your training library or add your own coaching tips.
Step 2

Monitor progress

Track goal completion, behavior mastery, and performance trends across your entire team. Get alerts when associates need coaching interventions.
Step 3

Measure impact

See exactly how coaching translates to sales lift with XAI (explainable AI). Use business impact analytics to refine your coaching strategy and report results to leadership.
User interface card showing AI-generated recommendation to improve close rate with a recommended target of 3%, featuring a profile photo and buttons to customize or assign to Jane.
Mobile interface showing financing goal progress with $43,324 current out of $60,000 target, marked as on track with 3 days left, plus notification of Mira completing their goal on time.
Dashboard showing team sales close rates with Satoshi K. at 65%, Heather S. at 62%, and Arturo P. at 59%, highlighting an 8% team improvement since coaching.
Step 1

Set goals for your team

Managers review FrontlineIQ's AI goal recommendations or create their own goals. Assign behavior prompts from your training library or add your own coaching tips.
User interface card showing AI-generated recommendation to improve close rate with a recommended target of 3%, featuring a profile photo and buttons to customize or assign to Jane.
Step 2

Monitor progress

Track goal completion, behavior mastery, and performance trends across your entire team. Get alerts when associates need coaching interventions.
Mobile interface showing financing goal progress with $43,324 current out of $60,000 target, marked as on track with 3 days left, plus notification of Mira completing their goal on time.
Step 3

Measure impact

See exactly how coaching translates to sales lift with XAI (explainable AI). Use business impact analytics to refine your coaching strategy and report results to leadership.
Dashboard showing team sales close rates with Satoshi K. at 65%, Heather S. at 62%, and Arturo P. at 59%, highlighting an 8% team improvement since coaching.

See what our customers say

“Sales associates love FrontlineIQ because they can quickly see their commissions and exactly which skills will drive their results. It’s easy to use, intuitive, and something they actually enjoy logging into every single day.”
Mark Westman
Sr. Director Business Development
Manager's perspective
"FrontlineIQ is nothing like any coaching tool I’ve ever used before. It’s been really great, especially for our newer sales professionals to be able to elevate their performance very quickly."
Derek East
Sr Director Business Development
The Dufresne Spencer Group
“This is a complete game changer”
Jory Solomon
Director Training & Development
“With FrontlineIQ, reps can practice their craft anytime;  even on a Tuesday at 2 o’clock when the floor is quiet.”
Jim Mather
VP of Sales
“We wanted a platform that could identify gaps and guide coaching. That’s exactly what FrontlineIQ does. It shows how even small improvements can unlock big opportunities.”
Mark Dufresne
CEO, The Dufresne Group
How Ashley Transformed Sales Coaching with FrontlineIQ
Executive's perspective
"Before FrontlineIQ, coaching cut corners. Now it’s structured, fact-based, and better for everybody."
Kevin Hook
President, Ashley Canada

Transform sales coaching with AI that drives your team’s performance

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