#2 Core product feature

The system for accountable coaching operations

Give your managers the tools to coach with precision; goal setting, behavior assignment, and progress tracking, all tied to the performance and metrics that matter.
THE COACHING GAP

Sales managers spend most of their time on operations, not people. When coaching does happen, it’s often reactive, inconsistent, and hard to measure.

the fix for the frontline

FrontlineIQ gives managers a structured workflow to coach every team member with clarity, consistency and accountability.

How it works

Step 1

Get AI-recommended focus areas

FrontlineIQ’s AI pinpoints 1–2 focus areas per team member by analyzing performance trends, KPI gaps, and behaviors. Managers get instant coaching priorities, while sales teams receive personalized targets tied to store goals and incentives.
Laptop screen showing a coaching dashboard with commission breakdown and FrontlineIQ's recommendations for sales goals focusing on Protect. Plan Close and Acc./Add-On $ options with buttons to decline or add, plus sections to add new goals and behaviors.
Step 2

Set goals with behaviors

Select an AI-recommended KPI or create your own. Set measurable targets, add timelines, and link proven behaviors from the curated library; making goals clear, actionable, and tied to real outcomes like conversion, average ticket, or financing.
Step 3

Track progress and engagement

Managers and sales teams see live progress at a glance. On Track, Behind, or Day Off indicators; plus earnings insights and leaderboards, drive engagement and healthy competition throughout the organization.
Laptop screen displaying team sales performance dashboard with sales targets, units sold, average transaction values and sales status for five associates this month.
Step 4

Measure impact and accountability

Track coaching coverage, active goals, behavior adoption, and engagement in one unified view. Leaders see exactly who’s coaching, who’s progressing, and where follow-up is needed; turning structured coaching into measurable, accountable performance improvement.

Core capabilities

Feature 1

AI-recommended goals

FrontlineIQ uses a proprietary AI Coaching Agent to analyze data that suggests 1 to 2 goals per sales team member. XAI (Explainable AI) creates a rationale based on historic trends and achievable improvements based on past win/lost goals.
Feature 2

Training behavior library

FrontlineIQ’s AI ingests any training content; PDFs, videos, or quizzes, to build a curated library of prompts that help sales teams recall and practice key concepts in role-plays or real conversations. Managers can also add custom behaviors to capture proprietary techniques.
Feature 3

Daily sales activity capture

FrontlineIQ lets each organization define exactly which daily sales activities to capture; appointments, customer ups, follow-ups, conversions, or any custom metric. Entries are verified through manager review and system logic, ensuring data accuracy and trust while giving leaders visibility into the real actions driving performance.
Feature 4

Coaching dashboard

Sales leaders have instant visibility into coaching activity and performance across every level of the organization. Coaching is transparent and consistent, making everyone accountable for results; while real-time insights reveal exactly where the business is focused on improving, empowering leaders to change the news in the moment, not after it’s happened.
Feature 5

Manager training observations

Managers are empowered to observe real sales interactions and provide targeted feedback that drives improvement. Rather than replacing managers, the platform amplifies their impact; helping them focus on the coaching moments that truly move performance.
Feature 6

Earnings & incentive insights

Sales teams instant visibility into their earnings, commissions, and incentives; creating a natural link between coaching, performance, and reward. By connecting progress to pay, the platform gamifies engagement and helps teams reverse-engineer their outcomes, motivating consistent behaviors that drive sustained growth.
"This completely changed the way we coach our teams. It helps us work smarter, not harder and is elevating every rep"
Bethani Ruud
Regional Sales Manager, Ashley