WHO we are

Built by salespeople. For the frontline.

FrontlineIQ is built by a team that knows the sales floor. From stores to showrooms, dealerships, branches, and beyond, we’re here to change how it’s done.

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Our story

FrontlineIQ was incubated by UpLabs, a venture studio that brings together product builders, designers, and AI innovators. Combined with our team’s deep experience in retail, automotive, and sales tech, we bring an unfair advantage to the opportunity ahead. We are obsessed with the human side of selling, and we know how AI can make it stronger, smarter, and more human than ever before.

Our vision

To bring the power of AI to the frontline; helping customer-facing teams in every industry accelerate performance, learning, and human potential.

Our mission

To elevate the people who make business happen face-to-face. FrontlineIQ combines data, AI, and speech to help every sales team improve, every manager coach with clarity, and every leader see the impact, by turning everyday conversations into measurable growth.

Why now is the moment

A new era of sales coaching

AI is reshaping in-person sales performance

Today, technology is transforming how companies sell online by optimizing emails, transcribing phone calls and automating outreach. But 4 out of 5 purchases still happen face-to-face, and those conversations have remained untouched. Until now. The convergence of generative AI, NLP, LLMs, and voice analysis has made it possible to finally understand and coach the human side of selling at scale. FrontlineIQ brings these breakthroughs to the frontline, giving in-person sales teams the intelligence they need to remain competitive.

Coaching should empower, not police.

Clarity beats complexity.

Growth is measurable and human-led.

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Coaching is at the core of sales success — it’s the system that determines whether teams win or miss quota. Digital sales teams are already benefitting from AI, but in‑person sales teams have been left behind. AI is now a competitive necessity and a must‑have in every aspect of sales and business, which means frontline sales teams now need these capabilities in their daily selling and coaching systems.

A new era of sales coaching

Sales and interaction data + AI create a breakthrough moment

For the first time, we can pinpoint the single behavior change that will have the biggest impact for each rep and prove the ROI of coaching programs in real time.

Coaching should empower, not police.

Clarity beats complexity.

Growth is measurable and human.

Book a demo