Ashley AI AdvantageRESOURCE HUB

YOUR SELF-SERVE LAUNCH HUB

Ashley
AI Advantage

A confident start.
A stronger sales floor.

Activate your account, try one role-play, then invite your team. Your standard Ashley AI Advantage agents and scenarios are ready to practice with once your workspace is set up.

Standard AAA agents and practice scenarios included

Start here See a practice preview
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A furniture sales associate practices a customer conversation with AI. Illustrative scene.
Practice. Coach. Grow.Illustrative practice scene

PRACTICE. COACH. GROW.

A little practice. A more confident conversation.

Practice with an AI customer. Get coaching feedback. Bring one useful idea to your next conversation.

01 / PRACTICE

Start with a real-world concern.

“I love this sofa. I’m just not sure it will fit my room.”

02 / COACH

Turn feedback into a next step.

Acknowledge the concern. Ask about the room before recommending a fit.

Illustrative practice example. Standard AAA agents and scenarios are included.

THE BIG PICTURE

See what’s ahead.

See a role-play in action, or go straight to the launch steps and try it yourself.

Follow the launch stepsActivate → practice → invite teammates Watch the kickoffRecording · Zoom · Opens in new tab See a role-playProduct walkthrough · Loom · Opens in new tab

FROM SETUP TO YOUR FIRST PRACTICE

Your launch toolkit.

Follow the steps in order, or return to the resource you need.

01START HERE

Activate your account.

After you sign up, look for your separate FrontlineIQ invitation. Use it to activate your own administrator account in your business’s workspace.

  1. Find your invitation. Look for “You’ve been invited to FrontlineIQ” in the inbox you used to sign up. Check spam and promotions too.
  2. Set up your account. Open your individual invitation and follow the account activation steps.
  3. Already activated? Sign in and move straight to your first role-play.
Open FrontlineIQ

Not signed up yet? Sign up. Missing or expired invitation? Contact Support.

An associate practicing with a phone in a furniture showroom
A team gathered for a sales coaching session

02TRY IT YOURSELF

Complete one role-play.

Practice a customer conversation yourself before you bring in your team.

  • Choose an included AAA scenario.
  • Complete the conversation at your own pace.
  • Review your coaching feedback and pick one suggestion to try.
Start your first role-play

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A manager leading a small group through a training agenda

03BRING YOUR TEAM IN

Invite teammates in FrontlineIQ.

After your first role-play, open your admin dashboard and start with one teammate.

  • Add employees with their stores and appropriate roles.
  • Adding an employee at a new store creates that store automatically.
  • Invite teammates to activate their accounts and try their first role-play.
Open FrontlineIQ

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Two colleagues reviewing a phone together in a furniture showroom

04KEEP IT GOING

Build the practice habit.

Turn a strong launch into a repeatable coaching rhythm for managers and associates.

  • Ask each teammate to try a customer conversation.
  • Discuss one useful coaching takeaway together.
  • Make practice part of the week and recognize progress.
Keep practicing

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A LITTLE CLARITY

Before you get started.

Your first step is activating your own account. Practice once, then bring your team in from the admin dashboard.

What’s included in the standard AAA setup?

Your workspace includes the standard AAA agents and practice scenarios. Start with one role-play and review its coaching feedback. You do not need custom content to begin.

I signed up. Where is my invitation?

Look for the separate “You’ve been invited to FrontlineIQ” email at the address you used to sign up. Check spam and promotions. If it is missing or has expired, contact Support with your business name and signup email. Never send your password.

Do I need a meeting to get started?

No. Activate your account, complete one role-play and invite teammates from the admin dashboard. For businesses with 5+ locations, Sales can help plan the rollout while you start using your account. If live help would be useful, Book time with Sales. Already have a confirmed invitation? Use its meeting details and reschedule or cancellation options. For help with an existing invitation, contact Support.

How do I add teammates and stores?

Add employees, stores and roles directly from your FrontlineIQ admin dashboard. Adding an employee at a new store creates that store automatically. If your business already has people set up, check the dashboard before adding them again. Contact Support if you need help with access or an existing account.

A video won’t open. What should I do?

The walkthroughs open on Zoom or Loom. You can start your first role-play without watching a video. If a resource requests access or will not play, send its name to Support so the team can help.

WE’RE HERE TO HELP

Keep your launch moving.

Your Ashley AI Advantage Support team can help with account access, your first role-play or inviting teammates. Include your business name and where you need a hand.

Contact Support

YOUR TEAM IS IN

Launch with your team.

The same three steps work for one store or a hundred. Start with a first group, learn, then expand.

05PLAN IT

Plan your launch.

Decide who goes first, who leads it and when you will check in. Keep the plan short enough to fit on one page.

  • Name a launch owner. In one store that is you. Across many stores, name one manager per store or district.
  • Pick a first group. One store, one team or a few salespeople who will set the tone.
  • Set two dates. A launch meeting, and a check-in one week later.
  • Check your roster. Make sure everyone in the first group is added in your admin dashboard.
Check who has been added

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06KICK IT OFF

Host a great launch meeting.

Keep it short and hands-on. A morning huddle, a store meeting or a district call all work.

  • Say why. This is where we practice the hard conversations, before we have them with a customer.
  • Show one role-play live. Run a scenario yourself and put the coaching feedback on screen.
  • Get everyone started. Ask each person to sign in and begin their first role-play before the meeting ends.
  • Pick one habit. Choose one skill the whole team will practice this week.
Pick a scenario to demo

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07KEEP IT GOING

Make the first week count.

Early wins build the habit. Keep it simple, visible and positive.

  • Ask for one role-play each in the first few days.
  • Recognize progress out loud. Call out first finishers and biggest improvements at the next huddle.
  • Keep rewards small. A team lunch or a shout-out for the first store or team where everyone has practiced.
  • Coach, don’t score. Use the feedback to start a conversation, never as a ranking.
See who has practiced

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One store

Launch at your next team huddle. You are the launch owner, and the whole team can be your first group.

Many stores

Start with one store or district, share what worked, then roll out store by store with a manager leading each one. Plan a multi-store rollout with Sales.

WATCH · 1 MIN

FrontlineIQ 101 for associates.

Your home screen, a practice conversation with Theo and the feedback you get after.

WATCH · FRONTLINEIQ 101 FOR MANAGERS