Ai coaching for sales success

Transform sales coaching
with AI that drives
performance
and revenue

FrontlineIQ analyzes sales data and interactions to pinpoint where each rep should focus, then helps them practice until it sticks.
Theo AI coaching assistant guiding sales reps to improve performance

Designed to empower every sales role for success

Coach with focus and confidence

Spend less time buried in dashboards and more time coaching where it matters. FrontlineIQ pinpoints the one behavior that will unlock performance for each rep; so you know exactly where to focus.

Clear coaching priorities, no guesswork

See which rep needs to work on what, ranked by potential revenue impact for your team.

Build a coaching rhythm your team can actually stick to

Get specific talking points and real examples for every one-on-one coaching session.

Real-time progress tracking without admin burden

See how focused development translates to immediate improvements in team performance and revenue.
AI manager dashboard showing coaching priorities and sales performance insights

Stop guessing what to improve

No more drowning in metrics or generic training. FrontlineIQ shows you the one behavior that will have the biggest impact on your results; and helps you practice it until it sticks.

Get actionable guidance on what to improve

Instead of trying to fix everything, you get the single behavior change that will boost your earnings most.

Practice to build lasting habits

Get scenarios based on situations where you actually struggle, not generic role-playing that feels pointless.

Earn more by focusing on what matters most

Watch your focused improvement translate directly to more deals and bigger commission checks.
Sales rep app with personalized goals, progress tracking, and AI guidance

Proof that coaching pays off

FrontlineIQ links performance improvements directly to coaching activities, giving leaders the clarity they need to scale what works and eliminate what doesn't. A true way to measure the ROI of coaching.

Link coaching investment to tangible business result

Monitor how targeted coaching directly drives revenue growth for each rep across your entire organization.

Reduce turnover with a stronger coaching culture

Reps who see clear progress and targeted development stay longer and perform at higher levels.
Executive reviewing ROI improvements from AI sales coaching platform

Powering the world's best sales teams

Dormez Vous
Ashley furniture
Dormez-vous
Dufresne
Hyundai
Sleep Country
Porsche
Ashley furniture
Dormez-vous
Dufresne
Hyundai
Sleep Country
Porsche
How it works

Data shows what.
AI shows how.

Knowing what's broken doesn't tell you how to fix it.
Turn raw performance numbers into clear coaching actions.
Show managers exactly where to focus, not just what to track.
Translate metrics into habits that drive measurable results
Theo AI assistant illustration comparing traditional data that only shows conversion drop versus AI coaching that highlights root causes and next actions

For every industry where performance depends on people

Retail associate helping customer checkout with AI coaching insights
Stores & Showrooms

Consistent coaching across every store

Who it’s for: VPs Sales & Ops, district/regional managers, store managers, floor associates.

What we solve: Consistent coaching across multiple stores, reduced turnover, and measurable lift in conversion and basket size.
Car dealership advisor supported by AI sales coaching platform
Dealerships

Drive better performance across the dealership

Who it’s for: Service advisors, sales reps, F&I managers, dealership GMs.

What we solve: Clear coaching focus in high-volume environments, faster onboarding, and higher close rates in financing and upsell conversations.
Bank branch representative guided by AI-powered coaching assistant
Branches & Call Centers

Build stronger client conversations at every branch

Who it’s for: Branch representatives, mortgage officers, insurance brokers, call center managers.

What we solve: Stronger client conversations, compliance-aligned coaching, and higher product cross-sell per customer.
Furniture showroom associate using AI sales coaching to increase revenue
Home improvement

Drive bigger wins across home improvement and durables

Who it’s for: Appliance and furniture sales reps, showroom managers, store associates, regional sales leaders.

What we solve: Coaching that helps reps guide customers through complex, high-consideration purchases. More consistent upselling of warranties and add-ons, faster ramp time for new associates, and measurable lift in close rates for big-ticket items.
In-home sales consultant practicing conversations with AI assistant
Field & On-site sales

Drive stronger results in field sales

Who it’s for: In-home sales reps, service consultants, regional sales leaders, franchise managers.

What we solve: Coaching that helps reps build trust quickly in customer homes or on-site. More consistent closing of service packages and upgrades, faster ramp time for new hires, and measurable lift in win rates across territories.

The numbers tell the story

1
2
3
4
5
1
1
5
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1
%
Increase in sales
per customer
1
2
3
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5
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5
5
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1
5
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8
0
%
Impact on goal
performance
1
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1
%
Reduced
employee turnover
1
2
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4
5
8
6
5
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3
2
1
%
Weekly active use
by sales teams

Packed with the tools you need to make coaching work

Pinpoint behaviors
Advanced AI and ML identifies the single change with the biggest impact for each rep.
Coaching priorities
Managers see a clear, ranked list of who to coach, on what, and why.
Goal alignment
Break down company targets into individual goals that reps can own.
Theo, your AI assistant
Practice with Theo
Reps role-play and build confidence on their most important skills.
Progress tracking
See how reps improve over time; no extra admin or dashboards.
Coaching rhythm
Build accountability into daily, weekly, and monthly coaching cadences.
Proof of ROI
Connect coaching activity to revenue-per-rep and reduced turnover.
Customer success
Roll out with guided support to embed a coaching culture from day one.

From rollout to results we’re with you

Customer success

Integration and support made simple

FrontlineIQ is designed to work with the systems you already use. Whether your data setup is simple or complex, our integration team helps you get up and running quickly; so your team can focus on results, not IT.
Guided data integration with our expert team
Launch in 30 days with a 90-day pilot program
Customized training and engagement strategies
End-user support every step of the way

See what our customers say

“Sales associates love FrontlineIQ because they can quickly see their commissions and exactly which skills will drive their results. It’s easy to use, intuitive, and something they actually enjoy logging into every single day.”
Mark Westman
Sr. Director Business Development
Manager's perspective
"FrontlineIQ is nothing like any coaching tool I’ve ever used before. It’s been really great, especially for our newer sales professionals to be able to elevate their performance very quickly."
Christine Francis
Director of Stores
25X
Revenue growth
“With FrontlineIQ, reps can practice their craft anytime;  even on a Tuesday at 2 o’clock when the floor is quiet.”
Jim Mather
VP of Sales
“We wanted a platform that could identify gaps and guide coaching. That’s exactly what FrontlineIQ does. It shows how even small improvements can unlock big opportunities.”
Mark Dufresne
CEO, The Dufresne Group
25X
Revenue growth
Executive's perspective
"Before FrontlineIQ, coaching cut corners. Now it’s structured, fact-based, and better for everybody."
Kevin Hook
President, Ashley Canada